Focus group findings on EU renegotiation

Hold Sway ran focus groups for the Trades Union Congress (TUC) during February. The groups showed that swing voters endorse Britain developing a closer relationship with the EU: people felt that Brexit had not been a success, particularly for the economy, and that it would be sensible for Britain to try for a better deal.

Shown political messaging for and against a renegotiated deal, voters were more persuaded by the arguments for it. These findings were written up in the Guardian:

Britain’s biggest unions call for much closer UK-EU ties amid ‘volatile’ global economy