WIN MINDS.

MAKE CHANGE.

Winning campaign strategies from real-life evidence.

Campaigns that change the world first change minds and inspire action. Hold Sway shows you how.

Our data-driven insights helped put the current Prime Ministers of two countries in office.

We help businesses, non-profit organisations and politicians come up with communications that move audiences.

EVIDENCE FOR STRATEGY, CAMPAIGN TESTED

You don’t need to operate on instinct or make guesses when designing a campaign. Good research is a tool for creating strategy.

It helps you identify targets, understand their attitudes, motivations and behaviours, and work out how to persuade them. It challenges your biases and makes sure you meet your audience where they are. It shows you what works, and what doesn’t. It tracks progress against objectives, and shows what you need to adjust when circumstances change.

Nobody commissions research hoping for a report that sits on a shelf gathering dust, but too often that is the outcome. Decades of experience helping clients make evidence-based decisions help us avoid it. Our process helps us and you cut to the chase, investigate what’s truly salient, discover and test real strategic options, and ensure stakeholder buy-in to the outcomes.

  • • In-depth interviewing

    • Focus groups

    • Quantitative surveys

    • Nationally representative opinion polling

  • • Segment audiences and identify targets

    • Define, measure and track metrics

    • Develop, test and refine messages

    • Test and refine campaign creative

  • • Election campaigns

    • Influence public and decision maker opinion on your key issue

    • Change behaviour

    • Raise funds

    • Strengthen reputation or brand

    • Be a thought leader

  • • Consumers and voters

    • Key opinion formers and stakeholders

    • Business leaders and decision makers

    • Experience in 20+ countries

Services