Peter founded Hold Sway in 2023 following 17 years’ experience in leading insight agencies. 

He ran the London office of GQR (Greenberg Quinlan Rosner), a Washington, DC-based pollster, for 5 years. He began his career with Toronto-based GlobeScan, helping establish its presence in London and then San Francisco. 

Peter’s clients have included the serving Prime Ministers of two countries; major global businesses from Cisco Systems to Toyota; leading professional services firms; the International Committee of the Red Cross; and major campaigning non-profits from the Trades Unions Congress to Amnesty International, Save the Children and Friends of the Earth.

He is an experienced presenter and speaker.

Contact: peter@hold-sway.com