REALITY IS MESSY
PEOPLE WILL SURPRISE YOU
STRATEGY NEEDS EVIDENCE

Winning campaign strategies based on real-life evidence.

Hold Sway uses opinion insight from interviews, focus groups and surveys to develop strategies for campaigns that make a difference.

We help businesses, non-profit organisations and politicians come up with communications that move audiences.

We worked on campaigns that put the current Prime Ministers of two countries in office.

Approach

Opinion research for strategy

Good research is a tool for creating strategy.

It helps you identify targets, understand their attitudes, motivations and behaviours, and work out how to persuade them. It shows you what works, and what doesn’t. It tracks progress against objectives, and shows what you need to adjust when circumstances change.

Insight that leads to action

Nobody commissions research hoping for a report that sits on a shelf gathering dust, but too often that is the outcome.

Decades of experience helping clients make evidence-based decisions help us avoid it.

Our process helps us and you cut to the chase, investigate what’s truly salient, discover and test real strategic options, and ensure stakeholder buy-in to the outcomes.

  • • In-depth interviewing

    • Focus groups

    • Quantitative surveys

  • • Audience targeting

    • Opinion measurement and tracking

    • Message development and testing

    • Ad testing

  • • Election and issue campaigns

    • Reputation strategy

    • Brand strategy

    • Thought leadership

  • • Consumers and voters

    • Key opinion formers and stakeholders

    • Business leaders and decision makers

    • Experience in 20+ countries

Services